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The Concept: Joker bought around a few hundred boxes of old-fashioney playing cards and removed the jokers. He then arranged the jokers on a poster with a combination of tape, blood, and careful x-acto blade cutting, proceeded to airbrush the image of Batman, then defaced that image with all the cute quotes he uses in the movie. This establishes the scene in the film where the Joker is doing hours of tedious crafting to create self-referential collages.Joker always had that artist in him.
I hope the execs or whoever is in charge of the promotions to not take their job too seriously. Heath Ledger’s death is enough to make the masses curious on what all the media hooplah is about the Dark Knight. Let’s not overdo it shall we?

Another Batman Poster [Why So Serious?]