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“The key to a number one album, you ask? A publicity campaign, $3.99 sales on Amazon.com, rave reviews, and a headlining spot at Lollapalooza just about does it.” Alex Young of Consequence of Sound it spot on on that one.

Other than those brilliant tactics, the album scores high notes from critics and a few sour ones. But Arcade Fire’s The Suburban flame burned right through Eminem as the album beat his Recovery out for the #1 slot on the Billboard Top 200 with 156,079 albums sold of The Suburbs in their first week. Their 3rd studio album, The Suburbs beat Eminem’s Recovery narrowly selling 152,000.

And if that’s not enough to convince you, The Suburbs dropped atop Billboard’s Euro Album Chart and Digital Sales chart and was the top selling album on iTunes (more of it here). Cheers to Arcade Fire, Merge Records and all the fans. Great day for indie! Great day for Canada.

Check Nielsen Soundscan’s Tally

They were an aural pleasure in their Madison Square Garden webcast and did a fantastic job headlining Lollapalooza. Although the live performance of two songs is practically pie for the Canadian crew, their performance was nothing short of fun, genuine and undeniably good.

They played “Ready to Start” and “Month of May”, tracks that happen to be one of the mainstream-sounding songs off the album. And the interaction between Jon Stewart and Win Butler is definitely the best part of the show.

If you are one of those unlucky ones like me who didn’t get to see them perform live at The Jon Stewart Show, well then relive the experience inside.

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